The more I think about it, the more I appreciate Marissa Mayer’s decision to go for “culture” first. I think it’s brilliant. She needs the whole team to be on the same page – doing the right things at the right times… and that’s not easy, even with everyone in the same building. However, it’s even more difficult to reframe a culture with a dispersed “virtual” work force. Culture change is one of the most difficult challenges a leadership team faces.
In the short-term, I think Yahoo’s biggest challenge is in making Yahoo a place that people WANT to come to work because of the energy and interactions that happen “by chance” when people are close by. During her time at Google, they invested heavily in making their facilities “collaboration enablers”… and they were very successful. Why wouldn’t Yahoo benefit from a similar strategy?
I know that it’s not fashionable, but I’m rooting for Marissa Mayer and her leadership team. They don’t have much visible support… but I think the long-term results will speak for themselves.
What about you? Rooting for Marissa or disappointed?